The Bathroom Manufacturers Association’s Water Label project, seen on bathroom and kitchen products in over 30 countries across Europe, has been shortlisted to receive an award in the UK Water Efficiency Awards 2014.
The awards ceremony takes place at WWF Living Planet Centre, said to be one of the greenest buildings in the UK, on 16 June 2014.
Yvonne Orgill CEO of the BMA and drector of The Water Label Company said:
“We must be doing something right,
“The Water Label is proving to be an extremely useful tool for anyone choosing new bathroom and kitchen equipment. This is the sixth shortlisting and needless to say we are absolutely thrilled!”
The European Water Label is a voluntary labelling scheme administered by the BMA for the Water Label Company and now includes almost 8,000 products listed on its database.
The BMA launched its original Water Efficient Product Labelling Scheme in 2006. The scheme, through its recognisable labelling and online database, simply and graphically showed the water-using characteristics of bathroom and kitchen products so that would-be purchasers could choose those which ideally suit their circumstances.
In 2012 the BMA upgraded and enhanced the scheme. A separate not-for-profit Water Label Company Ltd was formed. Following intense negotiations with partners in Europe the scheme was adopted throughout the EU 28 countries, plus Turkey, Israel and Russia, and in 2013 support from major European builders merchants and retailers and two European trade bodies (CEIR and FECS) was announced.
The European Water Label has reached its tipping point says the Water Label Company and looks forward to the future, predicting that the scheme is poised to grow faster and further.