Manufacturing company, Twyford Bathrooms have given a clear indication that they are not happy with only being the number two brand in the UK’s bathroom market, they have made an investment of £150,000 for a new showroom and the launch of their new range that looks like it is a very good contender in regaining the number one spot, and increasing it’s share in the bathroom market.
The Energy Collection from Twyford is sub-divided into three sections. e100 offers a choice of either round or square ceramics with very keen price points, Rimfree technology on some WC’s and a 25-year guarantee on sanitaryware. e200 is a compact collection that is tailor-made for the UK’s ever-shrinking bathroom footprint. Corner washbasins, wall-hung short projection WC’s and a dedicated collection of furniture will help to make the most of the available space.
e500 is the top of the new Energy Collection bringing the latest European design style to a UK company with a 160-year heritage in bathrooms. Once again round and square solutions are offered in a broad range of ceramic products and furniture. These can add real flair to a market sector where affordable design is so important.
To complete the Energy Collection, Twyford is offering two shower enclosure programmes. es200 provides affordable and stylish enclosures at entry level prices manufactured from 6mm safety glass. Bi-fold, pivot and corner entry enclosures are offered. The es400 programme offers a number of enhanced features such as double rollers on the top and bottom of doors and a protective coating on the glass for easier cleaning.
All of the products in Twyford’s Energy Collection are made in Europe and will be available in September 2014. Sanitaryware in the Energy Collection carries a 25-year guarantee, the Energy shower enclosures come with fault-free lifetime guarantee and the Energy bathroom furniture has a two year guarantee.
Speaking at the launch, Brent Hudson, commercial operations manager at Twyford said:
“Twyford is a heritage brand with a long history in innovation and product development. Even with the challenging economic climate of recent years, the company has retained a strong position and has remained a household name and we are the only bathroom company worldwide to hold the Royal Warrant. Despite the recession, we have continued to invest in new product development and are now at a key stage in the modern history of Twyford.
“With an exciting and invigorating new Energy Collection we are re-booting the Twyford brand. We have a modern design story to tell that makes Twyford very relevant to the bathrooms of today.”