The new Act on CO2 Ad campaign about saving water comes at a very important time when we all are quite particular about saving our planet. In the UK alone, we actually each use on average 150 litres of water every day, with the average household using over 100,000 litres of water every year. Imagine 264 pints of milk and that’s 150 litres of water. One fifth of a household’s carbon footprint comes just from heating water for baths, showers and washing up. This begs the question, why do we need to save water? With the world’s population probably growing every minute, we are increasing the amount of water we consume and thus placing a huge strain on the resources we have. Thus increasing the cost of water( imagine how that sounds). This increase, is as a result of the growing demand which results in more money needed in purification and transportation. So if there is a problem, what is the solution? Using less water everyday, like not leaving the tap running while brushing your teeth, flushing the toilet unnecessarily or having two many showers/ baths a day. For more information about this, visit Act on Co2.