The UK’s largest SieMatic dealer Stuart Frazer launched its Ribble Valley showroom with a two-night gala and a cooking demonstration by celebrity chef patron Nigel Haworth from Northcote.
Over 120 guests joined the Stuart Frazer team for drinks and canapés at the new showroom, Stuart Frazer’s third.
Mark Harrison, managing director, Stuart Frazer Kitchens Ltd, said:
“The Ribble Valley showroom is amazing and displays some of the most beautiful and advanced kitchen designs available in the UK. It made sense to celebrate there and invite customers, VIPs and our industry partners to come and experience top of the range SieMatic kitchens in action. For me, I’m proud to have breathed life into an old mill building, created new jobs and achieved our aim of bringing Stuart Frazer to East Lancashire.”
Designed by Mark Harrison, the new showroom is a complex £150,000 renovation of the former loading and storage bay at the old Friendship Mill in Read. Over £100,000 was spent fitting out the 4,000 sq.ft. space to complement its sister showrooms in Manchester and Preston. It showcases five fully-operational SieMatic kitchens and has the potential to expand to 6,000 sq.ft..
Guests attending the launch included customers, designers, architects, property developers and VIPs attending the event included Carl Fogarty, former world superbike racing champion, who has a kitchen designed by Mark Harrison. Northcote provided a delicious array of classic canapés for both nights including signature dishes such as mini Yorkshire puds with rare roast beef.
Michelin-star chef Nigel Haworth demonstrated how to make Northcote-style Steak Tartar and Mulled Autumn Pear, Chilled Soup, Mace Honeycomb and Orange Syllabub on Thursday evening. Chef and Head Tutor of Northcote Cookery School Michael Vanheste provided demonstrations on both gala nights and showed guests how to make Home-Cured Treacle Salmon, Pickled Ginger and Coriander Salad, Lime and Ginger Marshmallow and an Apple Crumble Soufflé.
On Friday night, he was joined by Gaggenau’s leading home economist Sarah Gardner who demonstrated a range of Gaggenau appliances, cooking several dishes including brownies.
Stuart Frazer has a long association with Northcote, working with them to develop the recently-launched Northcote Cookery School kitchen and chef’s table, and its development kitchen.
Nigel Haworth said:
“Stuart Frazer helped us produce the best possible facility – a SieMatic kitchen with Gaggenau appliances. Its cutting-edge design, appliances and equipment have given Michael, head chef Lisa Allen and me the perfect platform to teach cookery to Northcote Manor’s excellent standards. It was a pleasure to be a part of the Ribble Valley showroom launch and show guests how satisfying it is to cook in a brilliantly-designed kitchen.”
Mark Harrison said:
“This was the first of many gala events that we will hold with Northcote Manor and Nigel and his team, and it was enjoyed by everyone. We were delighted to see past and present clients at the launch event. Some were new customers buying their first Stuart Frazer kitchens as well as some customers who are now buying their eighth kitchen from us.
“We are a kitchen company and proud of our specialism because it ensures we’re at the forefront of every technical innovation and design nuance. That’s why we have a design team that’s constantly winning awards as the best in the north and nationwide.”