LAUFEN presents many innovations. LAUFEN’s performance at this year’s Cersaie bathroom trade fair in Bologna (Italy) was very successful. From September 28th to October 2nd LAUFEN presented itself on its own stand with numerous innovations. A total of around 83,000 visitors from all over the world, including architects, qualified planners and interior designers, as well as tradesmen, dealers and private individuals, used the fair to find out about the latest bathroom trends.
On a stand with an area of almost 250 square metres, LAUFEN impressed with regard both to its core competences of design and quality and the noticeably authentic Swissness of the brand. The exhibition stand itself was described by visitors as “cool” and “elegant”. The inviting lounge area in particular attracted interested guests from all over the world. The additions to the ILBAGNOALESSI One designer bathroom, which occupied the main part of the stand, turned out to be the star attraction for visitors to the fair: the new signature washbasins, a revamped exclusive furniture collection, a semi-built-in bathtub plus all bathroom furniture and an innovative shower cabin were on show for the first time at the Cersaie.
Further successful LAUFEN products – mainly further refined – were on show in other exhibition areas. For example, the new furniture in the Lb3, Palomba Collection and LAUFEN pro bathroom collections celebrated their world premieres: amongst other things LAUFEN has fitted the vanity units with superior quality drawers that do not have a siphon cut-out. Many visitors were showed great enthusiasm for the additional storage space gained.
The remake-friendly, ergonomic Lb3 wall-hung WC with its higher seat and the innovations in the living city range also met with a very positive response. Two washbasin bowls, a practical small washbasin, a white cut-to-size washbasin panel plus the red dot award-winning electronic faucet Lb3 LumiTouch now enhance the cubic series.