InSinkErator has extended its marketing efforts with its largest ever national television and press advertising campaign.
The commercial features on a range of channels including Sky, Good Food, ITV3, ITV4 and More 4, marking enhanced PR and marketing activities employed as an on-going strategy throughout 2015.
Supporting the broadcast project will be additional consumer online and print advertising, with a new focus on food titles, as well as home interest and lifestyle magazines. This broadens the scope of the 3N1 campaign, alongside national press coverage in The Times, to ensure a nationwide footfall for trade partners.
Marketing material for the campaign will remain consistent across the multiple platforms, with a new website to be launched orientated around technological innovations and lifestyle benefits; providing a useful reference for consumers and retailers alike. Corresponding printed brochures, as well as point of sale and in-store displays will be introduced to illustrate the abundance of benefits to consumers.
Linda Phoutthasak, marketing manager Europe and Russia, at InSinkErator, said:
“InSinkErator is investing heavily in the 3N1 steaming hot water tap, being the largest ever launch and multi-channel campaign on a single product within the range, so finally seeing it come to fruition is incredibly exciting.
“What better way to start the year than with a marketing activity of such scale, which will draw consumer attention to both the brand and also increase footfall for retailers? This is a huge step forward for InSinkErator, and we start as we mean to go on throughout the year.”