Ideal Standard, a provider of design-driven bathroom solutions, has launched Ideal PRO, its first dedicated scheme for the installer community. The programme goes beyond traditional loyalty schemes to provide an extensive range of both business and product benefits to bathroom installers around the UK.
Ideal PRO programme is an online system, that allows members to take advantage of rewards, learn on-the-go and network with the wider industry, all at the touch of a button.
Installers who sign-up to Ideal PRO will be rewarded with special offers and points every time they purchase an Ideal Standard product, from an official stockist. Points can be accumulated for every valid purchase and redeemed for a collection of more than 2.5million awards from homeware to experiences. Collecting points is simple. Ideal PRO members can claim qualifying invoices manually through the Ideal PRO website or via their mobiles. Additionally, members who make purchases at branches of Graham The Plumbers’ Merchant can have their points automatically credited to their Ideal PRO account. In addition to points, members will also benefit from personalised offers and exclusive discounts which reflect their own preferences.
Collecting points is not only limited to Ideal Standard products, but also a selection of Armitage Shanks’ leading ranges.
Debbie-Sue Price, responsible for customer programmes at Graham Plumbers’ Merchant, said:
“Graham and Ideal Standard have a proud history of working together to help our customers. As such, this year we launched The Plumbers’ Club. Now The Plumbers Club has partnered with IdealPRO, another industry first, we are in a unique position to offer customers even more fantastic benefits.”
Ideal PRO members will also benefit from a dedicated phoneline, ensuring queries are answered swiftly and accurately by an expert team of customer service engineers.
An extended warranty of ten years will be available on selected brassware, offering customers even more peace of mind with their purchases.
Equipping users with the tools they need to develop their skillset and grow their businesses, Ideal PRO offers access to a wealth of content, from the latest legislative changes to information on topical issues such as water saving. Members of the scheme can stay at the forefront of the industry, by accessing a range of training videos to ensure skills and knowledge are up-to-date.
Personalised business pages will host a gallery of case studies and project information, tailored to their needs.
They will also benefit from access to an exclusive online installer community, where they can join discussion forums and respond to surveys about the latest industry issues. A key feature of the community is the Ideal PRO Plumbing Panel, which will offer regular installation and product reviews to help inform future purchasing decisions.
Mike Pentecost, UK marketing director Ideal Standard, said:
“We have hundreds of installers purchasing our products every day, so it makes sense for us to reward their loyalty.
“The scheme allows us to not only offer short term rewards and benefits, but long term support. By creating a community and helping to expand both industry and product knowledge at the touch of button, installers can widen their expertise and ultimately grow their business.”
Ideal PRO is available from August 1, 2014 and is open to independent installers.