Ideal Standard, the provider of design-driven bathroom solutions, has launched Ideal PRO, its first dedicated scheme for the installer community.
The programme goes beyond traditional loyalty schemes in that it allows members to take advantage of rewards, learn on-the-go and network with the wider industry, all at the touch of a button.
Installers who sign-up to Ideal PRO will be rewarded with special offers and points every time they purchase an Ideal Standard product, from an official stockist. Points can be accumulated for every valid purchase and redeemed for a collection of more than 2.5million awards from homeware to experiences.
Collecting points is simple. Ideal PRO members can claim qualifying invoices manually through the Ideal PRO website, or via their mobiles. Additionally, members who make purchases at branches of Graham The Plumbers’ Merchant can have their points automatically credited to their Ideal PRO account. In addition to points, members will also benefit from personalised offers and exclusive discounts, which reflect their own preferences.
Collecting points is not only limited to Ideal Standard products, but also a selection of Armitage Shanks’ leading ranges.Mike Pentecost, UK marketing director Ideal Standard, said:
“We have hundreds of installers purchasing our products every day, so it makes sense for us to reward their loyalty.
“The scheme allows us to not only offer short term rewards and benefits, but long term support. By creating a community and helping to expand both industry and product knowledge at the touch of button, installers can widen their expertise and ultimately grow their business.”
Ideal PRO is available from August 1, 2014 and is open to independent installers.