One of the UK’s original kitchen brands, Hygena, is set to return to the UK market via Homebase.
One of Nobia Group’s brands that also includes Gower, Magnet and Poggenpohl, Hygena is a well-known brand in France where it is sold to consumers via 120 wholly-owned stores. Production of Hygena was recently switched back to Britain.
In the UK, 26 ranges with over 100 storage, handle and lighting accessories are now available to help the nation “rekindle their love for stylish, affordable kitchens”, according to Homebase.
Commenting on the introduction of Hygena, Homebase category manager Clare Bate said: “Increasing amounts of people are viewing the kitchen as not only a place to cook, but also an alternative space to eat, work and relax.
“Our Hygena kitchen ranges bring together the important elements of modern living. So whether it’s a cooking haven for food lovers, a smart storage solution for smaller homes, or a work or hang-out space you’re looking for, there is something for everyone.
“Our aim is to help everyone live in a home they love, and we feel our stylish and practical Hygena range showcases to the nation of how they can update their kitchen, regardless of the space they have.”
Prices start from £1450 for an eight unit kitchen and all kitchens come with a 10 year manufacturing guarantee.
Jo Public has a long memory when it comes to kitchen brands, just look at how often names such as ‘Wrighton’ and ‘Schreiber’ are recalled in consumer tests for example, but how success these brand names are when push comes to payment is another matter.
As for Hygena? The kitchen market has moved on since that ‘little girl’ (actually the wife of Hygena’s then sales director), built her kitchen in a TV ad, so it will be interesting to see how this brand copes in today’s market.