Elson enjoys market growth for bespoke packages

Elson, the long-established hot water tanks heating company, is reporting a significant increase in demand for its packaged, pre-plumbed solutions. The company has seen growth in this product category over the last three years, driven by the need for efficient, neat installations that offer time and cost savings.

The company, which is part of the Baxi Group, provides installers and specifiers with a ‘mix and match’ choice of products from the Group’s portfolio, for a compact, easy-to-install solution.

Complete heating and hot water systems are assembled in the factory and arrive at site ready to be fitted. Once installed, a packaged unit gives an aesthetically pleasing, consistent result, and the well-designed systems take up the minimum amount of space. Packages can comprise thermal store units, boilers, unvented cylinders, heating control interfaces or low-carbon technologies such as solar thermal water heating systems and air source heat pumps.

Suitable for private and social housing developments, pre-plumbed systems make it possible for installers to meet tight deadlines, which are commonplace on new build and refurbishment projects. By having equipment arriving together, traffic to the site is reduced and time is not wasted waiting for parts. In addition, using products manufactured to the same high standards means they technologically complement each other, guaranteeing the integrity and performance of the system.

Clyde Brown, managing director of Elson, explains: "We’ve seen demand for our packaged solutions rise steadily over the last three years, but much more dramatically over the last 12 months, which is really bucking the trend in the tough market conditions. Customers really appreciate the benefits they offer, particularly when time and financial savings can make a critical difference to a project.
"There’s also plenty of options to choose from, allowing customers to tailor a package to suit their requirements. For example, we can provide a boiler and cylinder package, which features a Potterton Promax System boiler with a Heatrae Sadia Megaflo or Megatech cylinder. Or we can incorporate our Coral E direct thermal store into a stand with space and plumbing for a washing machine underneath or we can accommodate an underfloor heating manifold with an electric boiler.
"These integrated units are proving particularly popular for flats and apartments where space is at a premium as they provide a neat, uniform installation. For social housing landlords, they can also assist in helping control maintenance costs as the system will be serviced as a whole. Our customers also benefit from having to deal with only one supplier.”

Elson’s bespoke packaged solutions are devised by the company’s technical design team, with engineers available for site visits. They will advise on the best system, ensuring the finished product meets requirements. In addition, packages are supported by heateam, the largest heating OEM service provider in the UK. With a nationwide network of over 200 field service engineers and a team of highly trained call centre staff, heateam answers any installation queries and provides after sales support.

About Elson

Elson are a Baxi Group company and the UK’s leading manufacturer of hot water systems utilising rectangular combination tanks and thermal store technology. We offer a comprehensive portfolio of products together with all the benefits you would expect from being part of one of Europe’s leading Heating domestic Groups. In addition to our wide range of products, we offer a full support service for our customers. This includes advice on product selection and system type, a system design service, help during installation and guidance on how best to use the system. We are available at all stages to give friendly, qualified support.

Elson was founded in South Shields in 1919 and in 1923 started manufacturing the rectangular combination tank which quickly established the "Elson Tank” in the UK Market.

Elson is still based in South Shields and has been recognised as a leading name in hot water for over 90 years. We are constantly at the forefront of innovation and have an enviable reputation for quality and reliability. In recent years Elson has benefited from its association with Baxi Group, most notably from its substantial investment in research and development, particularly in the area of thermal store technology.