Elica, the Italian designer of kitchen extractors and cooker hoods, has unveiled a new global brand identity.
The company, which has more than 3000 employees in offices around the world, says the new identity reflects its combined technical know-how, superior design and innovation in the domestic kitchen hood industry.
“We are proud of our roots,” said Francesco Casoli, Chairman of the Elica Group. “The fact that Elica can bring unmistakable product quality from Italy to the rest of the world which improves the quality of air and its infinite facets is what has always led us in our research and innovation activities.”
Jammal Juice, the agency which was appointed to develop the new brand image, said: “It celebrates lightness, understood as a state of mind rather than a material and is simple because of the design and elegance of the products. The logo becomes an image which emphasises the strength of a brand which combines styling and functionality to bring new air into houses around the world.”