Electrolux will return to Taste of London this summer for the first time as the event’s headline sponsor.
The festival, which takes place at Regent’s Park 18th – 22nd June, is once again aiming to be the stand-out culinary event of the season with a line up of the UK’s favourite chefs and restaurants.
Electrolux‘s Michelin starred partner chef, Simon Hulstone and leading chef Francesco Mazzei will be cooking up culinary delights in the Electrolux feature areas: the Electrolux Taste Theatre will host an array of world class chefs and up and coming talent showcasing their culinary skills including Tom Kerridge, Monica Galetti, Rene Redzepi, Michel Roux Jnr while the hugely popular Electrolux Chefs’ Secrets returns this year, giving visitors the opportunity to get up close and personal with culinary legends in an interactive cooking demonstration whilst also getting hands on with the latest steam and induction technology.
A new feature from Electrolux for 2014 is Secret Ingredient, an experience that will expand the cooking capabilities of aspiring home cooks. Secret Ingredient will give visitors an unforgettable sensory experience, says Electrolux, involving sound, smell, touch and taste using naturally sourced, matched seasonal ingredients. Visitors can find out the Electrolux star chef’s secret ingredient and will be encouraged to share theirs too; a favourite recipe handed down from generations or the best produce from their home town.
Electrolux Marketing Manager Vanessa Holloway says:
“As part of our EMEA contract with Taste Festivals we are delighted to elevate our position as headline sponsor of Taste of London. Taste Festivals offer us the perfect platform to engage on a much deeper and more emotional level with our core consumers; foodies who are seeking technology that can give them the freedom to experiment and create a host of inspirational recipes and new cooking methods.”