DEWALT has announced a new partnership with UK military charity, Help for Heroes, a charity formed to help those who have been wounded in Britain’s current conflict.
The manufacturer of industrial power tools will begin its new association by donating money from sales of an exclusive Help for Heroes branded promotional cordless kit, which will be launched later this year.
Richard Mallinson, head of marketing at DEWALT, said:
“We are extremely proud to be working in partnership with Help for Heroes, a charity that is well known, respected and incredibly popular with the UK public. Through this new relationship we are committed to helping the team raise funds to contribute towards the vital work that the charity delivers to support our brave service men, women and veterans. We have a host of new initiatives planned for the coming months to enable us to raise both money and awareness of Help for Heroes, including internal fundraising activities.”
Bryn Parry, CEO and Co-Founder of Help for Heroes, said:
“We are delighted to build this new partnership with DEWALT. The war may be over but the battles are only just beginning for those whose lives have changed in the service of our country, a fight that may last for the rest of their lives. We need to make sure that there’s a comprehensive level of support available to them and that it’s there for life. We are excited about the plans that DEWALT has in place, and look forward to the upcoming year ahead.”