Following the takeover of FagorBrandt by Cevital Group, the new French organisation has been established. Named Brandt France, it now has a global responsibility for De Dietrich and the other European brands.
In addition to the takeover and the recovery of the complete business, Cevital Group is to support an investment plan of over €200 million. Since acquiring the key factories, patents, technologies, brands, and the worldwide rights to De Dietrich, Cevital aims to become a significant force all across Europe, North Africa, and the Middle East.
The business notes that it is in a strong position to go further into other white goods businesses in Europe.
Richard Walker, De Dietrich Kitchen Appliances sales and marketing director said:
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