Be Modern Group has selected 24-year-old James Appleby as an emerging new star in the BRSCC Ford Fiesta Championship, to sponsor and promote.
James, who drives a Class B Ford Fiesta prepared by Daniels Motorsport will be taking part in 16 races over 8 weekends at the UK’s top racing circuits during the 2011 season starting at Silverstone on April 10th.
Be Moderns Head of Marketing, Mark Hunter said: “We are delighted to be able to sponsor James at the start of his racing career. He is showing great promise and has a real determination to succeed in his first ever year of competitive motorsport.”
As an established manufacturer of high quality heating supplies domestic & commercial fires and fireplaces, Be Modern’s product range spans a broad customer base and wishes to attract new customers to the brand as well as supporting new young talent.
As well as receiving TV exposure through Motors TV, Be Moderns marketing team will be promoting James regularly, updating race results, pictures and videos on the
Be Modern website, www.bemodern.com James also has his own web site www.jamesapplebyracing.com featuring all the latest news and information regarding the car and his Championship progress.
James is pictured by his race prepared Ford Fiesta following extensive testing at Snetterton in Norfolk. James said: “This is a fantastic opportunity for a young driver such as me and I would like to thank Be Modern and their team for all of their support during the coming season.” I am very excited and cannot wait for the season to start, it will be a learning curve this year getting to know the circuits and gaining experience in the car “
Company Profile
Founded in 1964 Be Modern is a group of companies dedicated to the manufacture of high quality fire surrounds, fires and heating equipment to a wide and diverse range of industries across the public and private sector.
Excellence in innovation, service and product quality has been constantly recognised by our customers and we are tried, tested and trusted by major organisations.
With over 500,000 square foot of manufacturing and warehousing space, we employ the same meticulous eye for detail and the highest standards of manufacture throughout.
Our factories operate to ISO9001:2008 and have recently been accredited with ISO14001:2004.
In December 2008 Be Modern was awarded with ‘Eco Product of the Year’ for its flueless gas range of fires – further demonstrating its commitment to the environment.
Quality Management System – ISO 9001:2008
It is the established policy of the Directors of Be Modern Ltd. to supply customers with a product which meets their requirements and is fit for its intended use.
The Organisation is committed to achieving and maintaining the requirements of BS EN ISO 9001:2008. The reputation of the Organisation rests on the high quality of its products hence all products are inspected throughout production and prior to release.
Customer complaints and concerns are addressed as the Organisation is committed to meeting customer requirements and ensuring customer satisfaction. The Quality Manager is responsible for ensuring that the quality policy of the Organisation is effectively carried out and has the full authority to implement and maintain policies and systems detailed in the quality manual.
This Quality Policy and further areas of the quality system are reviewed during management review meetings with the objective of continually improving the effectiveness of the quality management system.
Implementation of the Company’s Quality Policy on a day to day basis is the responsibility of individual departmental managers and is achieved by ensuring that all employees are aware and comply with the relevant areas of the quality management system.