AKW MediCare appoints new CEO

About AKW MediCare

AKW MediCare are leading suppliers of high quality showering, daily living, kitchen and bathroom solutions to the elderly and less able. With over 20 years experience in the special needs market we design and manufacture products specifically for the end user. We do not adapt existing products to suit our client’s needs.

AKW supply solutions to the majority of local authorities, housing associations and contractors within the UK through a highly experienced national sales team.

Our national sales team and trained surveyors are dedicated to providing detailed product knowledge and advice on which products would best suit the user’s requirements.

AKW MediCare appoints new CEO

AKW MediCare, the UKs leading supplier of elderly and disabled shower and kitchen products, has appointed a new Chief Executive Officer to help drive significant growth and expansion plans in the UK and internationally.

Paul Massey, aged 56, joins AKW MediCare with immediate effect, bringing a wealth of business management, specialist manufacturing and commercial experience to the main board.

Established in 1980, AKW MediCare designs and manufactures more than 5,000 specialist solution products including easy access shower, kitchen and daily living aids which enable people to maintain their independence and stay in their own home.

With its head office, warehouse and distribution sites based in Droitwich, Worcestershire, AKW MediCare has an annual turnover of more than 40 million and employs in excess of 260 people in the UK and overseas. The business also has international operations in the USA, Europe and China, as well as a distribution centre and sales office in Belgium, which was opened in January 2009. 

A qualified engineer who has worked within the specialist building products sector for more than 35 years, Paul Massey was previously Managing Director at Ideal Stelrad Group UK, a leading boiler and radiator manufacturer.  After successfully delivering significant growth within the UK market, Mr. Massey was appointed to Ideal Stelrads executive board of directors in 2008 as Chief Commercial Officer for their European and Turkish businesses.  Mr. Massey is also the immediate  past President of SBGI incorporating Utility Networks and the Heating Hotwater Industry Council (HHIC) where he was Chairman. 

Speaking of his appointment, Paul Massey said: 

 AKW MediCare has built its market-leading position by offering high-quality products to customers, backing this up with excellent after sales service and high-calibre employees. We have several new product and business innovations in the pipeline, all of which present exciting opportunities for growth.  I am confident that we can deliver significant revenue and profit growth in the near future. 

Tony Clarkson, AKW MediCares Executive Chairman added:

On behalf of everyone at AKW MediCare, I would like to officially welcome Paul to the business. I have watched Paul’s career progression in a similar industry and feel confident that he is the ideal person to lead AKW into its next stage of development and ultimately, deliver on the ambitious growth objectives that have been identified. 

Mr. Massey is married with four children and lives in Worcestershire.  A keen sportsman, he was previously a professional footballer, ran the 2009 London Marathon, competes in triathlons and plays squash for Stratford-upon-Avon First Team.

Max Rennie – MyTub